Find the balance is a project aimed at raising public awareness about our environment. The key for us is not to move to extreme acts, even though the situation is literally critical, but to start with small actions and different behaviour to slowly reach our goal: Arrive at what we call “the balance point”, the moment where humankind will have a balance between needs and resources. A balance between responsible living and enjoyment.
We know that this will not fix all problems, but we believe that we must learn to live in balance with our planet. This means that we leave enough resources behind for our (future) children, so they can also live a happy and healthy life.
In this change, we understand that it is impossible that suddenly every person on this planet becomes vegan or stops to take airplanes. But a change can be made with smaller steps, such a bringing a shopping bag instead of buying a plastic one. It doesn’t have to all this hard! 🙂
Obviously, not everyone is the same. There are still a lot of people that have no clue about the critical situation we are living in, but there are also a lot of people aware of it. We want to get in touch with everyone, find out what others know, have conversations and collaborations. Find out which choices make a change, and communicate this to those who are willing to take these choices.
How do we want to do that?
“It’s a long way to the top if you wanna rock’n’roll” (AC/DC). Change the behaviour of over 7 billion people is not exactly something that can happen quickly. As with every big goal, the only way to reach it is step by step.
The first step is to spred the knowledge. Without knowledge, improvement is impossible.
These days it is really easy to find information on the internet and social media. However, in all the online chaos it is easy to get distracted from important topics and a lot of online sources are not trustable.
In Find the balance project we will provide clear, easy and science-based information that can help everyone to understand the situation. It is important to provide easy tips, so everyone can be part of the solution.
It was Monday in the summer of 2019 and we were watching an interesting documentary about our ocean’s coral reefs (Chasing Coral on Netflix) on the couch in Madrid. After it finished we started to have a discussion. The topic was the horrible condition of our planet, and why, even if there are a lot of people actively working on it, we are still so far from a real improvement?
So where is the problem? The problem is a lack of awareness and actions. As long as the majority will give priority to having a car, a boat, a big house, fancy dinners or resort holidays, nothing will change.
So why it is so hard to change behaviour? Because it is scary. Everyone is afraid to lose comfort, lose money, give up a way of living. But what if there is a way to keep the same comfort, make money out of it and even improve the way of living, while respecting the beautiful Earth where we live? We want to find it. We don’t want to close our eyes, we want to be able to say to future generations “at least we have tried everything we could”.
Our project had started. After that, we just needed to pull out everything from our heads and start building the website. It is a completely non-profit project, we invest our own money and time because we truly believe in it. We both have a busy life with our works and problems, but it will not stop us to try to make a change. The planet is our priority, without it is impossible to have a life.